The Anti-swipe Dating App
Challenge: Reimagine modern dating.
We all want to love and be loved. That’s why dating apps are everywhere — each one promising
to help you find “the one.” With so many options available, you’d think finding love would be easier.
But modern dating has become over-curated and under-felt.
While more options mean more swipes and more matches, it also
means more ghosting, more unmet expectations, more disappointment.
Online dating fatigue is real. 78% of Gen Z report dating app burnout.
So I asked:What if we flipped the model?
Most dating apps go: Connect → Chat → (maybe) Chemistry
HOLA flips it: Chemistry → Connect → Chat
HOW? Through HLA matching.
Research suggests people with compatible HLA (Human Leukocyte Antigen) genes
often experience stronger attraction and emotional connection.
Using HLA compatibility matching, HOLA pairs people based on biological chemistry
before a conversation even begins. Real chemistry. Backed by science.
What makes HOLA different
Unlike conventional dating apps, HOLA removes the swipe mechanic entirely. No swiping. No endless scrolling.
Instead, you get 3 matches a day — chosen based on your HLA compatibility score and in-depth profile.
Fewer options, but the right ones.
Once matched, users have 24 hours to chat before deciding whether to meet in real life.
Because if chemistry already exists, why stay stuck texting?
Now see how it feels. Zoom in, click around, and scroll to explore.
Campaign Rollout
OOH: Transit Ads & Street Posters
Launch Extension
In collaboration with Margaritha Jesslyn, whose design skills brought the prototype to life.