Helping shape a grassroots initiative celebrating modern Australian mateship & human connection.

At its core, May8 Day’s vision is simple: turn May 8 into a national day celebrating mateship.

Why?
Because mateship has long been part of Australia’s identity. Loyalty. Equality. Friendship.
Looking out for one another.

But lately, the world can feel increasingly disconnected. While many people may be doing okay
individually, collectively, there’s a growing sense of discouragement about the state of humanity
and the world around us.

Modern media often amplifies outrage, conflict, and negativity, making it easy to forget that
mateship is still happening all around us every single day.

May8 Day was created to shine a light on those everyday moments of kindness, humour, support,
and human connection happening across Australia.

Not to pretend everything is perfect, but to remind Australians that maybe things aren’t all too bad.

And to celebrate just how bloody good this country can be when we show up for each other.

Across strategy, coordination, storytelling, and rollout, I helped:

• shape messaging and tone of voice

• support social and content planning

• coordinate collaborators and moving parts

• develop outreach and partnership communication

• contribute to event and participation ideas

• help turn broad ideas into actionable execution